7 free Digital Marketing Tools

If you are among the entrepreneurs, or marketing experts with a business undergoing constant growth, you might have had a dilemma over what tools to use while implementing your digital strategy.

Nowadays, most of the entrepreneurs that incorporate a marketing strategy fail to effectively do so due to a lack of acknowledgement on how to actually carry out what they have thoroughly planned.

Today, we bring you a list of tools that will be very helpful for your work life. And as a plus, they are free. In the growing stages of a business, budget is usually a bit tight, so it’s important to try to make the most of them:

  1. Google Analytics: Google’s most useful tool. In this platform, we can track everything users are doing on our website: where they are entering the site from, what they are doing in it, which are the most visited pages and for how long they stay on our site. 
  2. Seo Site Checkup: Having a good positioning in the search engines will allow us to gain visibility, and therefore website traffic, things that clearly translate into sales. SEO Site Checkup is a powerful tool that lets us analyze our website to make sure it fulfills the requirements and best practices of search engines.
  3. Test My Site – Google: Another Google tool that allows us to optimize the performance of our website. It lets us know the weak and strong points of our website so that it “performs” the best way possible. In addition, it gives us a detailed and free report on website performance in smartphones.
  4. Mail Chimp: If not the most well-known platform for email marketing campaigns, then it is nearly as good as. It’s true, MailChimp has a free version in which you can send emails massively to hundreds of users. It also has the capacity to integrate with many other tools to easily automate campaigns.
  5. HubSpot: It has a paid version, but the free one also offers many possibilities. It is perhaps the most complete digital marketing tool on the market nowadays. A powerful “all-in-one” tool that provides marketing solutions, CRM, sales control, marketing automation, analytics, emails, SEO, blogs and others.
  6. Trello: A very intuitive, project-managing tool that will allow us to see on our dashboard a simple image of how our projects are coming along, together with resource allocations and the due dates for each stage. It’s very easy to use, which makes it an incredibly practical tool.
  7. Evenbrite: The pandemic has turned many face-to-face events into online gatherings. Eventbrite is a great ally for organizing events and selling tickets. It allows you to create a specific site for events and contact forms, to obtain data bases and to even make personalized advertising campaigns for all those attending.