{"id":5989,"date":"2021-08-06T11:30:07","date_gmt":"2021-08-06T14:30:07","guid":{"rendered":"http:\/\/brotead.com\/caso-de-exito-la-accion-de-social-media-que-se-gano-la-copa-2\/"},"modified":"2021-12-20T10:39:58","modified_gmt":"2021-12-20T13:39:58","slug":"successful-case-study-the-social-media-marketing-action-that-won-the-cup","status":"publish","type":"post","link":"https:\/\/brotead.com\/en\/successful-case-study-the-social-media-marketing-action-that-won-the-cup\/","title":{"rendered":"Successful case study: the social media marketing action that won the Cup"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_hue_rotation=&#8221;no&#8221; enable_text_marquee=&#8221;no&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Together with the insurance company Sancor Seguros, we celebrated the Copa Am\u00e9rica with a quiz on social media. With over 34 thousand interactions, it was the marketing activity with the highest number of participants that the brand has ever had. Find out how to make your digital channels more dynamic, attract new clients and make new contacts in this Successful Case Study.<\/h4>\n<p>Sancor Seguros is the insurance company with over 70 years of market trajectory that has been our partner for a long time. As a sponsor of the Argentina National Football Team, we chose to make a playful advertising campaign in order to increase brand awareness and highlight the sponsorship.<\/p>\n<p>This is how this social media marketing activity came up: as a timed quiz that had the highest amount of user engagement in the brand\u00b4s records. Thanks to this teamwork, Sancor Seguros was able to expand the reach of their Facebook and Instagram posts, their number of followers and also their contact database.<\/p>\n<h5>Results that exceeded all expectations<\/h5>\n<p>This activity had excellent results in terms of engagement and spreading, exceeding even our own set goals. And it also became a new Successful Case Study:<\/p>\n<ul>\n<li><strong>35\u202f147 participants <\/strong>(an average of 1 400 daily).<\/li>\n<li><strong>1\u202f077\u202f559 users viewed the posts about the contest.<\/strong><\/li>\n<li><strong>34\u202f608 interactions.<\/strong><\/li>\n<li><strong>6\u202f396 new followers on Facebook and Instagram. <\/strong><\/li>\n<\/ul>\n<h5>What did we do?<\/h5>\n<p>Users had to enter an app and answer 5 questions about the Argentina National Football Team and the Copa Am\u00e9rica in less than a minute each. After choosing each answer, the app instantly told users whether their answer was right or wrong. Those who got all the questions right became part of a raffle where we chose, alongside a notary public, 3 winners who received an official shirt of the team each. The winners were announced on Sancor Seguros\u2019 social media.<\/p>\n<h5>Marketing campaign social broadcasting<\/h5>\n<p>Alongside the quiz, we uploaded Instagram and Facebook posts, interactive stories with Emoji Sliders, questionnaires, polls and links to the app.<\/p>\n<p>We were in charge of the advertising plan and encouraged direct communication through Email Marketing campaigns for Sancor Seguros\u00b4 clients and for participants of previous contests.[\/vc_column_text][\/vc_column][\/vc_row][vc_row enable_hue_rotation=&#8221;no&#8221; enable_text_marquee=&#8221;no&#8221;][vc_column][vc_single_image image=&#8221;5164&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Together with Sancor Seguros we celebrate the Copa Am\u00e9rica with a trivia for Social Media. It was the action with the largest number of participants in the history of the brand, with more than 34 thousand interactions. In this Success Story I discovered how to energize your channels, attract customers and get contacts.<\/p>\n","protected":false},"author":2,"featured_media":5897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[249,250,251],"class_list":["post-5989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-caso-de-exito-en","tag-sancor-seguros-en","tag-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful case study: the social media marketing action that won the Cup - Brote AD<\/title>\n<meta name=\"description\" content=\"Junto a Sancor Seguros celebramos la Copa Am\u00e9rica con una trivia para Social Media. Fue la acci\u00f3n de mayor cantidad de participantes en la historia de la marca, con m\u00e1s de 34 mil interacciones. Descubr\u00ed en este Caso de \u00c9xito c\u00f3mo dinamizar tus canales, atraer clientes y conseguir contactos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brotead.com\/caso-de-exito-la-accion-de-social-media-que-se-gano-la-copa-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito: la acci\u00f3n de Social Media que se gan\u00f3 la copa\" \/>\n<meta property=\"og:description\" content=\"Junto a Sancor Seguros celebramos la Copa Am\u00e9rica con una trivia para Social Media. Fue la acci\u00f3n de mayor cantidad de participantes en la historia de la marca, con m\u00e1s de 34 mil interacciones. 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