Digital resources in the COVID-19 Pandemic

Here in Brote, we are aware of the challenges that this pandemic has brought to light. But instead of being detrimental, this situation could be an impulse and an inflection point for your future commercial strategies. Today, we would like to provide you with some digital resources that can help you during these atypical Covid-19 times.

Companies such as Facebook, Instagram and Google are, as expected, working on new resources and advice to help us keep our business’ head above water.

That is why today we would like to share them with you, hoping it will help you face these challenges in the most creative possible way.

 

For further information, do not hesitate to reach out to us!

 

Expand your business digitally

The extended quarantine has forced more clients and users to join the path of digital consumption, either in terms of content or products. Because of this, Facebook and Instagram have developed special Widgets and Best formats:

 

LIVE: Keep your clients informed and connected via Instagram and Facebook Live Broadcasts. It’s a great opportunity for real-time interaction, which allows you to provide them with spontaneous content that humanizes your brand. Be creative, go live from 20 up to 45 minutes and then share it in your feed.

 

SHOPPING: Facebook and Google offer highly sophisticated tools for online commerce. On Google we can find the Shopping Mode, available in the search engine. On Facebook, on the other hand, we have Marketplace and Instagram Shop, along with different nearby business recommendation widgets for Instagram Stories.

 

VIDEO: Use the audiovisual mode to share experiences. It is widely known that video format has been constantly growing. That´s why companies make Youtube and Instagram TV available for us to upload our content. Make sure you have a good story to tell.

 

Don’t forget to reach out to your community. Getting to know them allows you to understand their behaviour and obtain ideas to provide them with high-quality products and content. You should also take advantage of other tools such as Instagram feeds, Question Widgets and Questionnaires, or even encourage people to write their opinions or reach out via direct messages.

Now, let’s put those digital tools to use!