Google Ads and Facebook Ads: Why is digital advertising important?

We’ve heard a lot about Google and Facebook, and yet one might not fully know the plethora of tools and features that facilitate our everyday life and that can make a business reach its full potential.

It doesn’t matter if you’re a big company, a SME, a multinational company or a hardcore entrepreneur. Both Google and Facebook provide online advertisement services that reach almost the entire Argentine population with internet access.

Google Ads and Facebook Ads (the companies’ advertising platforms), are world-class leaders in digital advertising, with strategies (or rather algorithms) that are so advanced that allow users to reach different goals and audience segments in the most effective way possible.

On the other hand, they aren’t mutually exclusive. This means that you can use both platforms simultaneously, depending on your project’s needs, your expectations and the goals you aim to achieve.

Before we start…

First and foremost, it is important to analyze each business profile, the market and the competition in order to create the best strategy. This will make the use of Google Ads and Facebook Ads more efficient.

Benefits and advantages of digital marketing

1. 1. In the digital world, the user is the one who controls the purchasing process. Therefore, it is necessary to have a customer-oriented strategy; that is, identifying the most valuable clients and aiming the strategies towards them.
2. 2. Big digital systems like Google and Facebook use “purchase intention signals” to understand customer’s possible behaviours.
   Therefore, a user research implementing the digital marketing funnel perspective will allow us to track the path a person takes from the moment they identify a need up until they fulfil it, choosing a product or service of a specific brand.
   Knowing their behaviour in each step of the process will allow us to implement better creative and commercial strategies.
3. The flexibility of the different formats in which the ads will be shown (text, video, static or animated designs, among others) allows us to customize practically every possible message.
4. Digital marketing makes attracting new customers easier by driving traffic from your social media to your website or vice versa.
5. Digital marketing allows you to increase the reach of your posts, amount of video viewings and expand brand awareness.
6. Digital marketing helps you engage in more conversations with potential clients through DMs or WhatsApp.
7. With digital marketing you can improve conversion rate by deriving users to a landing page where they can register and increase catalog sales.
8. Digital marketing lets you expand your community through product or service advertising.

It’s evident that digital marketing strategies are not the only thing needed to increase sales. You also need a strong advertising message, competitive pricing, a proactive commercial teamwork and a cross-channel digital marketing strategy.

It is key to have a 360-degree investment mindset: working on research, planning, executing and measuring ROI (return on investment) alongside professionals so that your advertising investment is successful.

Let’s play a game!
Imagine the digital presence of a brand as if it were a physical place:

The first thing you need to do is to get people to notice your business.
In order to do that, you have to create a “selling” communication strategy that is reflected on the website and the social media profiles of the brand. These platforms will be your “window shop”, where you will offer specific products and eye-catching visual messages like “on sale”, “discount”, and other types of sales promotions.

The second step is to make sure when someone visits your “shop”, customer service is good and fits their needs.

Therefore, you need to make sure that user experience in your digital channels is ideal: quick and without difficulties.

Thirdly, once a customer’s first purchase is completed, the brand needs to make sure the client keeps them in mind and will eventually choose them again. To ensure this, they need to develop cross-selling and loyalty programs to incentivize re-shopping.

Lastly, you have to measure and analyze everything…Analyzing results is essential in this process for real-time decision making without losing sight of each business’ prospects. This tool is powerful and, as the saying goes, “with great power comes great responsibility”.

Here in Brote AD we are constantly upgrading our skills to make the most out of every possibility in order to meet the project’s actual needs.

There are no secrets, it’s all about effort. There’s no formula, it’s all about experience. There are no individuals, it’s all about teamwork. We invite you to find out more about everything you could do: without a doubt, the sky’s the limit.